Learn how to master the top social media platforms in order to grow your brand and monetize your online social presence.
In this course, you will learn how to build a strong online presence across the top social media platforms by aligning your social media strategy with your business goals and objectives. We’ll focus on finding your tribe, building relationships and growing your personal brand, rather than going for the sale right away.
Building a strong online presence takes creating a game plan for each social network. Throughout the course, you will acquire an arsenal of online tools that will help you to manage your online presence and you will learn strategies for using each major social network including TikTok, Instagram and Linkedin like a pro.
By the end of this course, you’ll know how to create content your audience will engage with on 6 different platforms, how to measure the effectiveness of your content and even use social media to create an income.
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Chapter 1: Course Introduction
- Course Introduction
- Making Your Content go Viral
- 4 Pillars of Social Media Strategy
- Engage Influencers, Brand Advocates and Customers of Competitors
- How Often You Should Post on Social Media
- Personal Branding Must Have’s to Build Your Influence
- Become an Influential Personal Brand by Sharing Stories
- Storytelling and Humanizing Your Brand In The Age of AI and Robots
- What Does Your Content Say About Your Brand
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Chapter 2: Social Media Tips
- Chapter Introduction
- Become an Industry Authority on LinkedIn
- Build Your Personal Brand by Optimizing Your LinkedIn Profile
- How to Find Prospects on LinkedIn
- Types of Content Facebook Favors
- Strategies for Organic Facebook Reach
- Build Your Presence on Twitter
- Grow Your Youtube Channel
- The Benefit of Using New Social Networking Sites
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Chapter 3: Social Media Tools
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Chapter 4: Social Media Management
- Chapter Introduction
- How to Use Hashtags Effectively
- Save Twitter Search Results for Prospecting
- Engage “Missing” Facebook Fans
- Strategies to Build Strong Engagement
- Get Your First 10K YouTube Subscribers
- Social Listening Strategies
- Community Management Must-Have’s
- Growing Your Reach Through Advocacy
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Chapter 5: Social Media ROI
- Chapter Introduction
- KPI’s to Measure
- Built-in Channel Analytics
- How to Find Work as A Freelancer
- Instagram Growth Hacks
- Facebook Business Manager
- Maximizing Facebook ROI with Ads
- How to View YouTube Analytics
- How to Use Instagram and Facebook For E-commerce
- Bonus Lesson: How to Optimize Your Fiverr Seller Account
- Bonus Lesson: Hire Fiverr Sellers
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Chapter 6: Conclusion
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Final Quiz