Marketing Courses

• An understanding of all key digital marketing channels such as SEO, PPC, Social Media, Affiliate, Content and Email
• How to define your target audience
• Create paid campaigns for social and search engines
• Create a digital strategy encompassing a variety of channels
• Website and mobile usability best practices
• Choose objectives and determine KPIs

Learning objectives

• Types of web developers
• The role of HTML, CSS, and JavaScript
• Server technologies
• Getting web development training
• Choosing the right tools
• Getting a job
• Negotiating your salary

Learning objectives

• Understanding how good typography promotes reading
• Choosing web-safe fonts
• Applying web fonts in CSS with @font-face
• Adding and applying the Google Fonts syntax
• Finding and applying a good font size, line height, and line length
• Improving a color palette by improving contrast and reducing optical vibration
• Understanding how people mentally organize, or chunk, visual elements
• Applying a system of hierarchy in HTML and CSS
• Applying vertical spacing in CSS
• Adding emphasis within a heading
• Understanding classic and modernist typographic pages
• Adding a list of links
• Creating drop caps
• Fixing quotation marks, apostrophes, and dashes

Learning Objectives:

• Understand the purpose of graphic design
• What graphic design accomplishes
• How design is used to convey ideas and concepts

Learning objectives

• Describe the ideal home setup for working remotely.
• Summarize the process of onboarding a remote worker.
• Explain the importance of work-life balance and how to maintain it while working remotely.
• Cite the tools remote workers can use to stay connected to the home office.
• Describe how to manage conflict with teammates while working remotely.
• Explain how to build culture in a remote team.

Learning objectives

• Explain how to present your experience on a resume.
• Identify where spell check will not catch mistakes.
• Recognize the proper way to present your dates of employment in your professional experience section.
• Recall when you will need a traditional resume in the entertainment business.
• Explain what you could do to fill in the void on your resume when you have been unemployed for over six months.
• Name the benefits of sending a handwritten thank-you note following an interview.
• Identify some things you can do to help you identify and eliminate red flags before applying for a job.

Learning objectives

• Define the principles of strategic planning.
• Identify forces used to assess the market.
• Explain how to conduct a SWOT analysis.
• Articulate how to establish guiding principles and set goals.
• Explain what strategic filters are used for.
• Describe the steps of a strategic planning process.

Learning objectives

• Determining the right way to market your company on LinkedIn
• Using long-form updates on your LinkedIn timeline
• Expanding your network and business with Sales Navigator
• Using Native Video, Lives, and Stories to emphasize your company culture
• Aligning marketing campaigns with LinkedIn
• Employee advocacy and Company Pages
• Using sponsored updates and video

1. Learn how to scale your business with Facebook ads
2. How to create converting ads
3. How to create a long term marketing funnel on Facebook

Build sustainable profit streams from products. Learn how to identify target markets, buyer personas, and outreach channels to optimize the path to purchase. Begin by synthesizing market and customer data to formulate key buyer personas and the relevant outreach channel mix build. Then, leverage buyer psychology to develop a path to purchase that is optimized for paid conversion. Finally, apply premium value and pricing tactics to create a monetization model that increases the customer lifetime value: customer acquisition cost (LTV: CAC) ratio.

• Define what a creative career means to you
• Set goals to get you where you want to go
• Establish small steps to get you started
• Gain marketing and promotion strategies that work
• Analyze your progress to ensure you’re on the right path

Professor Roy Benaroch of Emory University School of Medicine provides just the direction we need to answer important questions, look beyond media hype, and more in The Skeptic’s Guide to Health, Medicine, and the Media. In 24 fascinating lectures that address the most important health issues of our day, Dr. Benaroch shows us how to recognize the good reporting that provides balanced, accurate, and well-sourced information and the bad reporting that is incomplete at best and purposely misleading at worst. You’ll learn how to ask the questions that take you past the headlines and beyond the way health news is typically reported.

Working hard is important—but what's really critical is making sure you're working on the right things. That's what strategic thinking enables you to do. In this course, Dorie Clark shares frameworks and strategies to help you make strategic thinking a daily habit so that you can make the best use of your time, energy, and effort at work. Discover how to set yourself up for success by carving out time for strategic thinking and adjusting your routine to spark more strategic thoughts. Get tactics for thinking strategically about the tasks and decisions that lie ahead of you, as well as how to revisit past decisions to glean valuable insights. Learn how to change the way you approach your to-do list and examine the root cause of problems to devise better solutions. Plus, Dorie explains how to consistently ask yourself the right questions, so that you don't get off track.

In this course, adapted from the podcast al empire, Dana Ballout interviews Hebah Fisher about the founding of Kerning Cultures Network, a media company run by Arab women. Hebah shares the behind-the-scenes of the trials and success of being a first-mover in the podcast industry in the Middle East. She traces her personal journey and career shift from microfinance to media, how to build a regional network of storytellers from the ground up, and how she attempts to lead a healthy, balanced life.

• Which social media tools to use to make you stand out from the crowd
• How to humanize your brand and tell your story in short-form
• The four pillars to a powerful social strategy
• How to develop specific content strategies for the leading social platforms
• How to grow your professional influence online with personal branding
• Strategies to increase your organic reach on the top platforms
• How to grow your Youtube channel to 10k and beyond
• The fundamentals of AgoraPulse, TubeBuddy, BuzzSumo, Anchor, Giphy and IGTV
• How to improve your Fiverr Seller account and hire the right freelancers to work on your business
• How to manage your social media content strategy and use hashtags to grow your engagement

Learning Objectives:

• Being able to use free softwares
• CompTIA Objectives
• Exam Tips
• Become a better technician

Learning objectives

• Identify the focus of your opening questions.
• List the three types of negotiators.
• Name three circumstances in which you should not negotiate.
• Recall how to tell the difference between a negotiator and a buyer.
• Recognize techniques that can help diffuse anger.
• Determine the best approach when a customer knows all of your product offerings.

Learning objectives

• Define search engine optimization.
• Explore the fundamentals of reading search engine results pages.
• Examine the essentials of understanding keyword attributes.
• Break down the steps for optimizing the non-text components of a webpage.
• Recognize how search engines index context.
• Explore an overview of long-term content planning strategies and how they can help keep content on your site fresh.
• Define your website’s audience, topics, angle, and style when mapping out your long-term content.
• Identify the steps to take when building internal links within your website.
• Recognize how to analyze links in order to measure SEO effectiveness.
• Break down the necessary components for understanding local SEO.

Learning objectives

• The science of great stories
• The elements of effective storytelling
• Building relationships via storytelling
• Selling with storytelling
• Building and engaging audiences
• Using storytelling frameworks like the Ben Franklin method

Learning objectives

• Establishing your social media strategy
• Conducting a social media audit
• Analyzing your SWOT results
• Unique drivers for Facebook, Instagram, LinkedIn, and more
• Refining your content mix
• Optimizing paid, earned, shared and owned media

Learning objectives

• Linking business strategy and social media
• Key performance indicators to measure
• Social media tools to help measure ROI
• Decoding social media analytics
• Driving Facebook sales with offers and ecommerce
• Growing your personal brand on LinkedIn
• Getting more clicks with Twitter analytics
• Driving sales with Instagram stories

Learning objectives

• Retrieving data with SELECT statements
• Filtering and sorting your results
• Transforming results with built-in SQL functions
• Grouping SQL results
• Merging data from multiple tables
• Using variables, functions, and procedures