Learn the tools, techniques and principles you need to excel at using Mobile Monkey to build Facebook chatbots that will take your business to new heights.
The top 1% of digital advertisers know that Facebook chatbot marketing is exploding.
Among advertising concepts that are new and trending, the use of Facebook Chatbots is an aspect of digital advertising that is steadily on the rise – and for good reason. This incredibly effective method of advertising is easy to build, requires little maintenance and allows you to test different marketing messages for less money than any other channel.
In this course, you will learn how to build high-converting Facebook chatbots with the renowned Mobile Monkey software and set up a successful chatbot drip campaign. Packed with practical examples that you can apply to your business, the course also covers psychological principles of persuasion, the ins and outs of Facebook Messenger marketing and how to become a Mobile Monkey pro-user by learning how to build profitable chatbots through the powerful software.
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Chapter 1: Introduction to Facebook Messenger Marketing
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Chapter 2: Example Use Cases for Facebook Messenger Chatbots
- Ecommerce Chatbot Strategies
- Webinar – Event Registrations Using Chatbots
- Lead-gen Chatbot Strategies
- Using Chatbots to Promote Educational Resources
- Using Chatbots to Stay in Touch With Your Customers
- Calculating LTV and CAC to Formulate Incentive Plans
- Ideas for Incentive Structures to Promote Through Facebook Chatbots
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Chapter 3: Psychological Principles of Persuasion in Effective Bot Design
- Commitment and Consistency in Chatbot Design
- Increasing Customer Value With Reciprocity
- Using Social Proof to Build Trust and Identity
- Likability – Your Secret Weapon to Successful Bot Marketing
- Using Scarcity to Drive Your Customers to Convert Faster
- Understanding the Fogg Behavior Model and How to Use It to Your Advantage
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Chapter 4: Building Killer Chatbots With Mobile Monkey
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Chapter 5: Learning All About the Mobile Monkey Chatbot Builder
- Widgets, Page Flow and Organization
- Understanding Q&A and What They’re Used Fo
- Adding Q&A Items
- Understanding Unanswered Questions
- Configuring and Editing Bot Builder Settings
- All About the Text Widget
- All About the Image Widget
- All About the Form Widget
- All About the Quick Question Widget
- All About the GIF Widget
- All About the Attachment Widget
- All About the Attribute Widget
- All About the Connection Widget
- All About the Email Widget
- All About the Gallery Widget
- All About the List Widget
- All About the Navigate Widget
- All About the Typing Widget
- All About the Video Widget
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Chapter 6: How to Wield the Mobile Monkey Chat Blaster Like a Jedi Master
- What’s a Chat Blast Anyway
- A Few Useful Chat Blaster Use Cases
- Chat Blasting Vs. Drip Campaigns
- Planning Four Chat Blast Ideas – Part 1
- Planning Four Chat Blast Ideas – Part 2
- Organizing Our Chat Blast Pages in the Mobile Monkey Page Builder
- Building Our Coupon Chat Blast
- Testing Our Chat Blast Before Blasting
- Launching Our First Chat Blast- Naming, Audience, Page and Purpose
- Building a Chat Blast to Drive Phone Calls
- Building Our New Product Line Chat Blast
- Building Our Competitive Advantage – Awareness Chat Blast
- Analyzing Chat Blast Results
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Chapter 7: Understanding Lead Magnets and Using Them to Build Your Contact List
- Why Are Lead Magnets Important
- Installing Your Chat Widget on a WordPress Site
- Installing Your Chat Widget on a Shopify Site
- Installing Your Chat Widget Through Google Tag Manager
- Link to Messenger and Adding It to Emails and Blogs
- Adding the Checkbox Plugin to Your Web Forms
- How to Use Facebook Comment Guards
- Creating Facebook Messenger Landing Pages
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Chapter 8: Facebook Messenger Ad Campaigns Using Your Mobile Monkey Chatbots!
- What Are Facebook Messenger Ads
- Messenger Ads Best Practices and Sample Strategies
- Creating a New Messenger Ad Campaign in Facebook
- Designing a Messenger Ad
- Completing Messenger Campaign Creation in Facebook Ads Manager
- Drafting Our Mobile Monkey Messaging Campaign Blueprint
- Creating and Naming All Our Pages in Mobile Monkey
- Building Our Messenger Landing Page in Mobile Monkey
- Finishing All the Other Facebook Messenger Bot Pages
- Duplicating Your Ad Groups to Try Different Targeting Settings
- Setting Up Mobile Monkey Q&A and Other Loose Ends
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Chapter 9: Understanding Audiences in Mobile Monkey and Using Them to Your Advantage
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Chapter 10: Building Our First Mobile Monkey Drip Campaign!
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Chapter 11: Using the RSS Blaster in Mobile Monkey
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Chapter 12: Becoming a Mobile Monkey Power User With Advanced Integrations and Connections
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Chapter 13: Understanding Your Mobile Monkey Audience Insights
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Chapter 14: Staying on Facebook's Good Side: Chatbot Compliance
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Chapter 15: Conclusion ... Goodbye for Now but Stay in Touch!
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Final Quiz
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