• Illustrate with and beyond a reference photo
• Infuse your art with your personal point of view
• Become a better freehand artist through tracing reference photos
• Develop color palettes and your color sense with Illustrator's tools
• Find inspiration from art you love and the world around you

• Avoiding rigid branding. Paula Scher walks us through her past work experiences that have allowed her to become the accomplished design leaders she is today. You’ll also find her list of client projects she’ll be showing throughout this class.
• Introduction. Paula’s lesson will take you through the process of developing a fluid and complete company logo design. First, you’ll identify a nonprofit organization whose mission interests you. Then, you’ll come up with a “design kit” that includes a logo, typographic system, color palette, icons, and methodology of approach to demonstrate different parts of the organization in various media, from digital to physical spaces.
• Research. Always start by getting to know your client. Paula will walk you through research best practices and the common reasons why organizations opt to rebrand.
• Finding solutions. You’ll learn how to approach the initial design presentation for a client, which means synthesizing the information you get from your research into components your client can understand. Remember, design only matters if the company actually executes, so you’ll learn to present clients with a selection of branding designs, ranging from conservative to more radical.
• Simplifying. It’s time to develop your “kit of parts.” You’ll learn that you have to keep this kit simple, because its job is to do a complex thing — represent an entire organization. Paula will explain why simplicity is key to creating a logo design for branding.
• Stretching and testing. In expanding your branding design system, you’ll learn to look at its parts like they’re in an IQ test by asking yourself, “Which of these things doesn’t belong in this set?” Paula will teach you how to balance your ideas for a client’s branding with direct client collaboration.
• Public theater. Paula will explain the fraught history of the New York Public Theater’s design and how she found a solution to make its branding cohesive. You’ll see how to create logos in a way that captures an organization’s ethos while also adapting to time and other variables.
• Jazz at Lincoln Center. You’ll get some additional logo design tips through the lens of Paula’s long-term relationships with Jazz at Lincoln Center. Witness how Paula took the “meaning of jazz,” as conveyed by the Center’s director, and turned it into a font.
• Philadelphia Museum of Art. How do you rebrand something that’s widely recognized…for something other than its main function? That was the challenge Paula faced when redesigning the logo for the Philadelphia Museum of Art, with its iconic stairs made famous after their appearance in the movie, ‘Rocky’. Here, Paula will take you through the process of making a logo that matches a mission statement.
• Type Directors Club. When does a typeface become unrecognizable? Paula will answer this question in exploring her design for the Type Directors Club, which is no small deal. The Type Directors Club stands as the governing body for typography, as they represent and reward the best of today’s type design and type use. In this lesson, you’ll learn how to develop rules to define the limits of your own typeface.
• Windows. Paula will give you a logo design tutorial for a company that owns multiple, unique products. Through her work with Windows, you’ll learn how to design logos that look like they are members of the same family, but are not identical. After all, that’s the function of a liquid brand design.

• Negotiating quotes
• Providing contracts
• Apologizing to clients
• Skeletons/rough designs
• Handling revisions and presenting iterations
• Making decisions about fonts, color, and layout based on function instead of aesthetic
• Balancing decision making with letting your client lead the way
• Being flexible for different types of clients
• File management
• Asset Delivery
• Time tracking
• and more!

• Tips to stay organized: You’ll refresh your file structure, optimize your workspace, and change up your todo list and calendar process.
• Tips for collaboration: You’ll go behind-the-scenes to check out DKNG’s client presentations and learn how to get exactly what you need from vendors the first time around.
• Tips to grow your business: You’ll discover how Dan and Nathan approach contracts and pricing as well as how they promote their work to stay fresh and present for potential clients.

• 7 Tips x Before: Learn 7 ways to prep your projects for major payoff. Gain tips for setting up your digital workspace, organizing palettes and tools, creating document profiles, and more.
• 7 Tips x During: Learn 7 checklists and shortcuts to shave time while designing. From checking math to color shortcuts, learn which details are worth your time, and which details you can set and forget.
• 7 Tips x After: Learn 7 must-do tips before you call a project final. Discover how to hand off your work efficiently, make life easier on your clients, and make it easier to start your next project (you great designer, you).

• The basics of prototyping
• Various methods for analog prototyping
• How to create a digital prototype
• How to do user testing

• How to Animate a bouncing ball in different weights
• How to animate text
• How to do liquid animation
• How to animate flags
• How to animate a walkcycle

• Communicate with color using Victo's five principles
• Dissect any piece of art to understand how color tells a story
• Develop a custom palette drawn from real-world inspiration
• Create a vivid illustration using simple tools in Photoshop

• Currently Listening to (hearing impaired? Don't worry, we'll cover some alternate approaches)
• Recently I Learned
• Creating with
• Latest Reading Materials (open to all types of media)
• Ingredients to my Mess
• Daily Routine
• Current Cravings
• I Keep Wearing
• Self Care Necessities
• Grocery Run
• Favorite Corner
• Toiletry Bag Favorites
• Reliable Recipe
• #Obsessed

• Understand the principles of isometric illustration
• Sketch your illustration using a printed grid
• Use simple Adobe Illustrator tools to achieve the look you want
• Consider color and strokes to customize your design

• How to create and save your own colour palettes
• How to sketch out your subject
• How to use patterns and traditional media brushes to give personality to your image

• Brainstorming original concepts even when you feel uninspired
• Sketching to quickly find your favorite ideas and the best way to combine them
• Inking for depth and dimension while leaving room for happy accidents
• Using color to add intensity, evoke emotion, and play with lighting

• Comprehensive understanding of the fashion design process
• Grasp the basics of fashion drawing and illustration
• Create a fashion design collection
• Form a foundation of basic pattern making techniques and pattern drafting
• Knowledge and practical skills to create a basic garment

By the end of the course, you‘ll be able to...

• Explore the different types of innovation and discuss examples of each.
• Identify the three levels of innovation: incremental, radical, and disruptive.
• Discuss the different types and levels of innovation in the fashion industry.
• Evaluate the way in which clothes were marketed in the 1950s compared to today.
• Explore future directions in fabric and garment innovation and discuss technologies which have impacted on innovation in the fashion industry.
• Research and report on the history and development of an item of clothing.
• Record the history and development of your chosen clothing item.
• Share and discuss your research with fellow learners.

• Create your initial sketch with an eye toward animation
• Use Procreate layers to plan movement and motion
• Activate your animation in Photoshop with just a few clicks
• Export your work as a GIF or video

• Design, draw and develop jewellery pieces
• Create computer-aided designs (CAD)
• Build a design portfolio
• Create a business plan

Learning Objectives:

• Embrace the power of color psychology for your brand
• Understand emotional triggers connected to color
• gain confidence

Learning Objectives:

• Make creative visual expression
• Learn the tools that can enhance your own image
• Open, navigate and work with multiple images

Learning objectives

• Understanding how good typography promotes reading
• Choosing web-safe fonts
• Applying web fonts in CSS with @font-face
• Adding and applying the Google Fonts syntax
• Finding and applying a good font size, line height, and line length
• Improving a color palette by improving contrast and reducing optical vibration
• Understanding how people mentally organize, or chunk, visual elements
• Applying a system of hierarchy in HTML and CSS
• Applying vertical spacing in CSS
• Adding emphasis within a heading
• Understanding classic and modernist typographic pages
• Adding a list of links
• Creating drop caps
• Fixing quotation marks, apostrophes, and dashes

Learning Objectives:

• Understand the purpose of graphic design
• What graphic design accomplishes
• How design is used to convey ideas and concepts

• Download Duik, a free plugin for simplifying position and rotation
• Design a custom character in Illustrator
• Set up a simple rig in After Effects
• Prepare your character for animation by adding controllers
• Animate your walk cycle with just a few clicks
• Polish your final walk cycle into a looping GIF you can share on all platforms

• Creating on ocean simulation using a free plugin for Cinema 4D called Hot4D
• Camera animation in Cinema 4D
• Creating a scene & animation that loops seamlessly
• A cinematic lighting and rendering style in Cinema 4D using only reflections.
• Atmospheric and fog effects in Cinema 4D
• Output/render settings from Cinema 4D. Optimizing for both Quality & Speed
• Importing the rendered sequence/s into After Effects
• Using After Effects for finishing touches, applying glow and color adjustments.
• The best export setting in Premier Pro for Instagram and YouTube.

• Set the stage by building anticipation with slight movements
• Add a sense of realism by having forms follow through and overlap with one another
• Create the illusion of weight by squashing and stretching objects as they move
• Add interest and meaning to your actions with supplemental movements

• How to animate plants, hair, clothes, and more
• How to animate textures and apply them to objects
• How to generate animations using expressions
• How to loop seamlessly your animation
• How to give your animation the “hand drawn” look

• How to plan your drawing with the final timelapse in mind
• Techniques for creating charming characters
• Building dream-like environments for your character
• Adding magical bursts and flourishes

• Introduction. Ellen Lupton and Jennifer Cole Phillips will lay out the 5 basic principles of graphic design — symmetry, scale, framing, hierarchy, and grids — and preview what you’ll learn in the rest of their design course.
• Symmetry vs. asymmetry. Ellen will expound on her love for symmetry in design, and Jennifer will talk about her passion for asymmetry. You’ll learn how both should employ balance and can be dynamic, especially with the introduction of contrasting colors, shapes, and patterns.
• Scale. Scale is about size, but more than that, it’s about relationships. Ellen and Jennifer will explain how these relationships can tell a visual story by creating tension and energy on (and with) the page. You’ll discover how to surprise an audience using scale by playing with their expectations, and you’ll learn how scale can take on an especially important role in business logo design.
• Framing. “Every time you change the cropping in Instagram, you’re framing,” Ellen says, and it’s true — framing is something you already do all the time. In this lesson, you’ll learn how prevalent framing is in the design process and get introduced to the 3 main types of framing: margins, bleeds, and partial bleeds.
• Hierarchy. The keys to hierarchy are separation and difference. You’ll see how to use the two to order information and direct readers across a text — important lessons to keep in mind when creating logos. Ellen and Jennifer will go over an exercise in which you’ll apply hierarchy to a plain block of text, and you’ll learn the usefulness of color when it comes to textual hierarchy.
• Grids. A grid is a powerful tool for bringing structure and efficiency to your page design. In exploring different grids, you’ll learn the difference between margins and gutters, how blank space doesn’t have to feel like empty space, and how to make a basic grid in Adobe InDesign. You’ll also examine the difference between web and print grids.
• Demo: Bringing it all together. In this exercise, you’ll start by choosing 3 to 6 photographs and 1 to 2 typefaces. These will be the basic elements you’ll incorporate into your page layout design. You’ll learn how to create guides in InDesign and use pencil-drawn thumbnails as “mini blueprints” for your design. You’ll then watch as Jennifer defines typographic hierarchy, plays with scale, and anchors text to images.
• Conclusion. Ultimately, you’ll find that you can design icons, magazines, web pages, and even wedding scrapbooks using the 5 basic graphic design principles Ellen and Jennifer discuss in their class. Beyond the 5 basic principles, students can take their knowledge further by exploring advanced graphic design essentials like layers, transparency, time and motion, and gestalt psychology. The key takeaway from this course? Graphic design is all about relationships — the relationships between one design element and another, that element and the page, and that element and yourself.