Learn a three-step recipe for optimizing your social media marketing mix. Get a fresh perspective on your content, your choice of platform, and your strategy. Learn how to analyze what’s working—and what’s not—with SWOT analysis, and adapt your plan to capitalize on your strengths.
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1. Start with a SWOT
2. What's Driving the Major Platforms
- Facebook: The mass media of social platforms
- Engage customers visually on Instagram
- Twitter: Real-time news, video, and customer service
- LinkedIn: Social networking for business professionals
- YouTube: Video, influencers, ads
- Hoe Pinterest is becoming the new digital mall
- Snapchat: Showcase your brand’s creativity
- Engage young audiences on TikTok
3. Turning Strategy into Action