Learn the basics of technical Search Engine Optimization with this course full of expert techniques and practical examples.
Search Engine Optimization (SEO) is currently one of the most coveted skills in the marketplace and knowing how to perform technical SEO will give you a huge competitive advantage. Among the many components to this area of expertise, technical SEO is the foundation upon which all other tactics are built.
This course will guide you through the nuts and bolts of technical SEO from its purpose and value to its professional execution. You’ll learn about sitemaps, robots.txt files, HTTPS, broken pages, duplicate content, and mobile friendliness. You will also learn about more content-focused aspects of SEO such as metadata and header tags, image optimization, schema, and social tags.
On completing this course, you will know exactly how to perform a full technical audit and ensure the highest chance of clicks and impressions for a site.
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