Business and Impact Planning for Social Enterprises from Massachusetts Institute of Technology
People in every corner of the world are innovating to solve social and environmental problems in their communities. In the past decade, new programs like MIT Solve have emerged to support those social entrepreneurs and drive partnerships to accelerate their impact. However, many startups find it difficult to develop business plans that clearly communicate their work and impact — vital factors in securing funding and other growth opportunities.
This five-week course helps early-stage social impact startups define three key aspects of their business:
- Impact Opportunity: What is the scale of the problem you are working on? How many people are impacted? and What impact might you make?
- Customer Discovery: What specific group will your solution serve, and how will it impact their lives? How can you better understand this group?
- Theory of Change: How can you be sure that your work addresses the problem you’re solving? How is your approach unique?
- Planning for Scale: How can you reach more people to scale your positive impact? Where will you gain the funding needed to expand?