Learn how to create symbols for brand identities that allow people to understand your brand right away.
Symbols have significant cultural value, hold meaning in different settings and are immediately recognizable to large numbers of people. As such, brand logos harness the power of the symbol to create engaging, memorable identities that people come to know and love over time.
This course will equip you with practical techniques to create beautiful, functional and recognizable brand symbols. The course is divided into 4 major sections covering an overview of symbols as a design practice and cultural concept, defining the needs of a branding project and setting up a good working process, ideation techniques for illustration and typography and bringing your ideas into a digital space.
You’ll build your own set of brand symbols throughout the course and by the end, you’ll have a full presentation showing off your best design thinking.
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