We’ll let you in on a secret. Innovation happens everywhere. More often than not, it is about ordinary people solving real problems. Imagine, this could be you.

This course will teach you to look at the world through the lens of problem discovery and problem-solving. You will explore problems that you see in your life and in the world and evaluate their potential for entrepreneurial innovation. You will iterate toward solutions that are just right. As you do that, you will become a user innovator.

Examples of user innovation and its entrepreneurial potential are infinite. A surfer created the GoPro to take “selfies” while surfing. A student came up with Dropbox after losing the flash drive. Two entrepreneurs created a tool for themselves to track software bugs, giving rise to Atlassian.

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