Learn how to devise and execute a professional content marketing program.
Today, content is part of every customer interaction from marketing to support. With this course you can learn how to scale your marketing efforts by developing a smart strategy and learning to map content to the customer, create effective content, set up a content calendar, assess content performance and take advantage of new technology to scale your projects.
Packed with resources to start your content marketing program, this course will provide you with all the skills you need to develop a professional content marketing program.
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